各品类的广告CPC,CTR,CVR行业平均值
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Average Shopping Cost Per Click (CPC)
Industry
Average Shopping CPC on Google Ads
Medical Supplies
$0.63
Health & Beauty
$0.87
Child & Infant Care
$0.36
Pet Care
$0.82
Clothing & Apparel
$0.69
Food & Alcohol
$0.42
Home & Garden
$0.58
HVAC & Climate Control
$0.47
Automotive Supplies
$0.56
Travel & Luggage
$0.40
Entertainment & Events
$0.48
Educational Supplies
$0.83
Computers & Technology
$0.89
Office & Business Needs
$1.09
Art & Music
$0.34
Chemical & Industrial
$0.66
数据来自WordStream 5月
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Average Shopping Click-Through Rate (CTR)
Industry
Average Shopping CTR on Google Ads
Medical Supplies
0.87%
Health & Beauty
0.74%
Child & Infant Care
0.71%
Pet Care
0.68%
Clothing & Apparel
0.76%
Food & Alcohol
0.91%
Home & Garden
0.90%
HVAC & Climate Control
1.12%
Automotive Supplies
1.20%
Travel & Luggage
0.99%
Entertainment & Events
0.92%
Educational Supplies
0.94%
Computers & Technology
0.55%
Office & Business Needs
0.65%
Art & Music
0.76%
Chemical & Industrial
0.89%
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Average Shopping Conversion Rate (CVR)
Industry
Average Shopping CVR on Google Ads
Medical Supplies
2.94%
Health & Beauty
2.78%
Child & Infant Care
2.20%
Pet Care
1.07%
Clothing & Apparel
2.70%
Food & Alcohol
2.16%
Home & Garden
1.31%
HVAC & Climate Control
3.30%
Automotive Supplies
1.29%
Travel & Luggage
2.07%
Entertainment & Events
1.98%
Educational Supplies
1.88%
Computers & Technology
2.20%
Office & Business Needs
2.45%
Art & Music
1.77%
Chemical & Industrial
0.83%
数据来自WordStream
