各品类的广告CPC,CTR,CVR行业平均值

作者: 丢丢 分类: Google Ads 发布时间: 2021-07-26 14:09
  • Average Shopping Cost Per Click (CPC)

Industry

Average Shopping CPC on Google Ads

Medical Supplies

$0.63

Health & Beauty

$0.87

Child & Infant Care

$0.36

Pet Care

$0.82

Clothing & Apparel

$0.69

Food & Alcohol

$0.42

Home & Garden

$0.58

HVAC & Climate Control

$0.47

Automotive Supplies

$0.56

Travel & Luggage

$0.40

Entertainment & Events

$0.48

Educational Supplies

$0.83

Computers & Technology

$0.89

Office & Business Needs

$1.09

Art & Music

$0.34

Chemical & Industrial

$0.66

数据来自WordStream 5月

  • Average Shopping Click-Through Rate (CTR)

Industry

Average Shopping CTR on Google Ads

Medical Supplies

0.87%

Health & Beauty

0.74%

Child & Infant Care

0.71%

Pet Care

0.68%

Clothing & Apparel

0.76%

Food & Alcohol

0.91%

Home & Garden

0.90%

HVAC & Climate Control

1.12%

Automotive Supplies

1.20%

Travel & Luggage

0.99%

Entertainment & Events

0.92%

Educational Supplies

0.94%

Computers & Technology

0.55%

Office & Business Needs

0.65%

Art & Music

0.76%

Chemical & Industrial

0.89%

  • Average Shopping Conversion Rate (CVR)

Industry

Average Shopping CVR on Google Ads

Medical Supplies

2.94%

Health & Beauty

2.78%

Child & Infant Care

2.20%

Pet Care

1.07%

Clothing & Apparel

2.70%

Food & Alcohol

2.16%

Home & Garden

1.31%

HVAC & Climate Control

3.30%

Automotive Supplies

1.29%

Travel & Luggage

2.07%

Entertainment & Events

1.98%

Educational Supplies

1.88%

Computers & Technology

2.20%

Office & Business Needs

2.45%

Art & Music

1.77%

Chemical & Industrial

0.83%

数据来自WordStream

 

 

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